Event Name: SEA CAPE Market Readiness Programme – the SEA Vietnam market workshop

Are you a NZ firm looking to engage in the Vietnam market?

In partnership with ExportNZ, the Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has designed a Market Readiness Programme on doing business in Vietnam for New Zealand businesses.

This one-day workshop provides insights into the challenges and opportunities Vietnam presents for New Zealand businesses. The workshop is interactive and allows you to connect to other owners and managers of New Zealand firms with similar interests.

During the workshop, you will learn about:

  1. Vietnam’s macro and business environments
  2. Cultural challenges and challenges of conducting business for New Zealand organisations
  3. Developments in the Vietnamese market and implication
  4. Competitive dynamics in the Vietnamese market and how best to analyse competition


Dr Michelle Renton is a lecturer at the School of Marketing and International Business at Victoria University of Wellington. Her research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.

Dr Thu Phuong Truong is a senior lecturer with the School of Accounting and Commercial Law at Victoria University of Wellington. Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012. Her teaching areas include financial accounting, financial statement analysis, research methodology, and finance at both undergraduate and postgraduate levels. Phuong is a member of both CA Australia and New Zealand (CAANZ) and CPA Australia, and has passed CFA Level 1 and 2 Examinations.

Date: 19th March 2020

Time: 9.00 am to 3.30 pm

Location: Hamilton

Venue: EMA Training Room, 103 Tristram Street, Hamilton


More information about MRP


What are you looking for?