Market Readiness Programme: ASEAN Workshop
Is your business looking to realise its growth potential by engaging with Southeast Asia? Do you want to strengthen your knowledge about doing business in and with Southeast Asia?
The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has partnered with ExportNZ to offer the Market Readiness Programme (MRP) to businesses across New Zealand.
The MRP is a free, one-day workshop. In this workshop, you will learn how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. The MRP helps you tap into the expert knowledge provided by international business experts and industry professionals.
Date: 19th of August 2020
Time: 9.00 am - 3.30 pm
Location: Hawke's Bay
Venue: Hawke's Bay Business Hub, Ahuriri
Topics covered include:
- Common challenges in competing in Southeast Asia
- The compression of economic development
- Learning about a market by studying your competitors
Dr Antje Fiedler - Senior lecturer with the Graduate School of Management, University of Auckland
Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.
Dr Michelle Renton - Lecturer at the School of Marketing and International Business at Victoria University of Wellington
Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.