During the 2020 Tertiary Market Immersion Programme, our sixteen New Zealand tertiary students worked in teams, guided by academic mentors, to develop a business idea for a New Zealand company or entrepreneur wanting to enter the Southeast Asia market. Each group focused on a different theme: food and beverage, healthcare technology, social enterprise and using Singapore as a hub. 

At the end of the programme, they pitched their ideas to a panel of judges in Singapore, and crafted a final project.

We hope to launch print versions of these projects at stakeholder events around the country later in the year.

In the meantime, these projects are available to view and download below. 

 

Healthcare Technology - NZ patient data management systems in Malaysia

Contributors:
Imogen Graham, Victoria University of Wellington, Master of Global Management
Magdeline Huang, University of Otago, Bachelor of Science, (Computer Science)
Angus Syme, University of Otago, Bachelor of Commerce (Finance and Economics)
Karan Kalsi, University of Auckland, Bachelor of Laws, Bachelor of Arts (Political Sciences and French)


Academic mentor: 
Dr Janet Davey, Lecturer in Marketing, Victoria University of Wellington

Read report  

 

Kawakawa Tea – A new health product for Singapore

Contributors:
Xavier English, University of Otago, Bachelor of Commerce (Economics)
Irmine Kabimbi Ngoy, Auckland University of Technology, Bachelor of Business
(Management and Marketing)
Anahita Piri, University of Canterbury, Bachelor of Engineering with Honours
Diana Tran, University of Otago, Bachelor of Laws, Bachelor of Science (Physics)


Academic mentor:
Dr Michelle Renton, Lecturer in Marketing, Victoria University of Wellington

Read report

 

2nd Life – A social enterprise for reducing food waste in Indonesia

Contributors:
Abbey Smith, Massey University, Bachelor of Business (Management)
Hannah Jang, University of Auckland, Bachelor of Laws, Bachelor of Arts (Geography)
Monique Neal, Massey University, Bachelor of Business Studies (HR, ER and
Marketing)
Zach Withers, University of Auckland, Bachelor of Commerce (Economics and
Finance)


Academic mentor:
Dr Fandy Tjiptono, Senior Lecturer in Marketing, Victoria University of Wellington

Read report

 

Singapore as a hub – A model for New Zealand businesses entering ASEAN markets

Contributors:
Maisy Bentley, Victoria University of Wellington, Bachelor of Laws, Bachelor of Arts
(Development Studies and Māori)
Adam Hitchener, Victoria University of Wellington, Bachelor of Commerce, (Actuarial Science, Economics and Finance)
Khorshed Tarapore, University of Auckland, Bachelor of Science, Bachelor of Commerce (Accounting, Finance, Mathematics and Statistics)
Garth Tunnicliffe, University of Waikato, Bachelor of Communication Studies
(Leadership Communication and Public Relations)


Academic mentor:
Dr Eldrede Kahiya, Senior Lecturer in International Business, Victoria University of Wellington

Read the report

 

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