Event name: Singapore & Malaysia Market Readiness Programme

Date: 1st of July 2021

Time: 8.30 am - 12 noon

Venue: Smart Business Centre, 65 Chapel Street, Tauranga 3110



Singapore & Malaysia Market Readiness Programme 

Want to unlock new opportunities and thrive in the Singapore and Malaysia export markets? 

Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia 

Tap into expert academic knowledge, network with other like-minded people and businesses, and share ideas and experiences, as you learn about the exciting opportunities and challenges of doing business with these valuable economies. 


Topics covered include: 

  • Macro and business environments in Singapore and Malaysia 
  • Key aspects of the cultures and ways of doing business 
  • Consumer behaviour  
  • How to identify opportunities 
  • Market entry strategies 

This workshop is suitable for: 

  • SMEs exploring the exporting opportunities in SEA 
  • SMEs starting their exporting journey 
  • SMEs currently exporting internationally to other regions or SEA 


Hear from past participants: 

"The most useful aspect of the workshop is the input from other participants who have experience in exporting to these countries already." 

"Great to get background information on the markets, channels, and real life examples of products in the market." 

"The content was very relevant to our business. I found the diverse/different business protocols and culture conversations very interesting." 



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