Event Name:

Vietnam Market Readiness Programme

Event Date:

17th June 2020 9:00am-12:30pm


Virtual Workshop held via Zoom


The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and ExportNZ invite you to attend this free online workshop focused on doing business in Vietnam.

As one of Southeast Asia’s fastest growing economies, Vietnam is dynamic and bursting with potential. This workshop provides insights into the challenges and opportunities that Vietnam presents for NZ businesses.


Topics that will be discussed include:

- Vietnam’s macro and business environments
- Cultural challenges of conducting business in Vietnam
- Recent developments in the Vietnamese market and implications for NZ businesses
- Competitive dynamics in the Vietnamese market and how best to analyse competition


The workshop is facilitated by:


Dr Benjamin Fath - Senior Lecturer, University of Auckland Business School

Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.

Dr Thu Phuong Truong - Senior lecturer at the School of Accounting and Commercial Law at Victoria University of Wellington.

Phuong’s research interests include financial regulation, corporate governance, corporate disclosure, corporate strategy and firm valuation, and she has been a member of the management committee of the Quantitative Accounting Research Network in New Zealand since 2012.






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