The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and Export NZ invite you to attend this free workshop focused on doing business in Singapore and Malaysia.


Date: 5th of November 2020

Time: 09.30 am - 4.00 pm

Location: Smart Business Centre, 65 Chapel Street, Tauranga

Cost: Complimentary


Programme structure:

The Singapore Malaysia Market Readiness Programme involves a one-day workshop, in two segments.

Segment 1: Which market is right for me?
This segment highlights the key aspects of what is needed for assessing a country’s business environment from a practitioner perspective, with Southeast Asian countries as examples. Building on design thinking tools, it aims to capture the constant state of flux of Southeast Asian markets as they undergo deep social, economic, and technological transformations. The segment will also involve helping participants identify how Southeast Asian markets are different from the New Zealand context, with a focus on both the business environment and customer/consumer demographics and expectations.

Segment 2: Path to market
This segment will focus on deepening participants’ understanding of the potential of Southeast Asian markets in light of their own industry. Potential touchpoints for reaching out to customers in these markets will be offered. Market experts will be there to share their first-hand experience in the market and also the know-how on identifying local partnerships. Participants will then engage in synthesising the insights of the day to formulate a strategy for communicating their value proposition.

Value for you

  • Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
  • Extend your professional knowledge through the workshops delivered by market experts.
  • Network with other businesses participating in the programme.
  • Connect with the SEA CAPE (as alumni) and build further networks.



Dr Fandy Tjiptono - Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington

Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.


Dr Matevz (Matt) Raskovic – Senior Lecturer at the School of Marketing and International Business at Victoria University of Wellington 

Matt’s research lies at the intersection of international business, economic sociology and social identity. He also publishes comparative research between East Asia (China, Japan, South Korea) and Central and Eastern Europe. Prior to joining Victoria University, he worked as Assistant Professor of international business at the University of Ljubljana, Slovenia. In 2019 he was the recipient of the Victoria University Teaching Excellence Award.

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