The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) and Export NZ invite you to attend this free workshop focused on doing business in Singapore and Malaysia.
Date: 13th of August 2020
Time: 10.00 am - 4.30 pm
Location: Palmerston North
Venue: Caccia Birch, 130 Te Awe Awe Street
The Singapore Malaysia Market Readiness Programme involves a one-day workshop, in two segments.
Segment 1: Which market is right for me?
This segment highlights the key aspects of what is needed for assessing a country’s business environment from a practitioner perspective, with Southeast Asian countries as examples. Building on design thinking tools, it aims to capture the constant state of flux of Southeast Asian markets as they undergo deep social, economic, and technological transformations. The segment will also involve helping participants identify how Southeast Asian markets are different from the New Zealand context, with a focus on both the business environment and customer/consumer demographics and expectations.
Segment 2: Path to market
This segment will focus on deepening participants’ understanding of the potential of Southeast Asian markets in light of their own industry. Potential touchpoints for reaching out to customers in these markets will be offered. Market experts will be there to share their first-hand experience in the market and also the know-how on identifying local partnerships. Participants will then engage in synthesising the insights of the day to formulate a strategy for communicating their value proposition.
Value for you
- Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
- Extend your professional knowledge through the workshops delivered by market experts.
- Network with other businesses participating in the programme.
- Connect with the SEA CAPE (as alumni) and build further networks.
Dr Michelle Renton - Lecturer at the School of Marketing and International Business at Victoria University of Wellington.
Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.
Dr Antje Fiedler - Senior lecturer with the Graduate School of Management, University of Auckland
Antje has undertaken extensive research on the internationalisation of SMEs with a particular focus on emerging Asia. Her research has been published in international journals as well as informed courses at the Business School (University of Auckland) and practitioner workshops around New Zealand. She is the Director of the China Studies Centre of the University of Auckland and an academic advisor of the South East Asia CAPE.