Market Readiness Programme: ASEAN Workshop
30th Jul 2020 9:00am-12:30pm
Virtual via Zoom
Is your business looking to realise its growth potential by engaging with Southeast Asia? Do you want to strengthen your knowledge about doing business in and with Southeast Asia?
The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has partnered with ExportNZ to offer the Market Readiness Programme (MRP) to businesses across New Zealand.
The MRP is a free, half-day workshop, offered online through zoom. In this workshop, you will learn how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. The MRP helps you tap into the expert knowledge provided by international business experts and industry professionals.
Topics covered include:
- Common challenges in competing in Southeast Asia
- The compression of economic development
- Learning about a market by studying your competitors
Dr Benjamin Fath - Senior Lecturer, University of Auckland Business School
Ben teaches Research Methods on the MBA programme. He has facilitated workshops across New Zealand for practitioners on partner strategy in Asia in collaboration with the Asia New Zealand Foundation and ExportNZ.
Dr Michelle Renton - Lecturer at the School of Marketing and International Business at Victoria University of Wellington.
Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.