Tertiary Market Readiness Programme

The Tertiary Market Readiness Programme (TMRP) adapts our popular Market Readiness Programme (MRP) for tertiary students who have an interest in Southeast Asia.



Do you want to strengthen your knowledge about doing business in and with Southeast Asia?

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) is offering the Tertiary Market Readiness Programme (TMRP) to a select number of students across New Zealand.

The TMRP is a free, half-day workshop, offered online through zoom. In this workshop, you will learn how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. The TMRP also gives you the unique opportunity to tap into the expert knowledge of international business experts and industry professionals.

Value for students

  • Extend your current knowledge through online workshops delivered by market experts.
  • Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
  • Network with other students and market experts participating in the programme.
  • Connect with the SEA CAPE (as alumni) and build further networks.
  • Receive a digital badge upon completion

2020 Workshops


25th August - ASEAN workshop (online)

Applications now closed


What are you looking for?