We've partnered with ExportNZ to roll out our Market Readiness Programme (MRP) to New Zealand businesses.


Market Readiness Programme modules

The MRP is made up of a suite of four modules, each of which gives you the opportunity to tap into expert knowledge provided by academics and industry professionals. You’ll also benefit from networking with other individuals and businesses participating in the programme.

There is no fee to participate in these full day workshops and refreshments are provided.

ASEAN Workshop
ASEAN Workshop

In this workshop, you will find out how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. 

You will have the chance to synthesise the insights of the day by formulating your own strategy for communicating value proposition. You will also have the opportunity to learn from others’ experiences in the market and how they identify local partnerships.

Singapore & Malaysia workshop
Singapore & Malaysia workshop

This interactive workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia. Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia. 

The breakout sessions give participants the chance to share their experiences of the regions with other individuals and businesses.

Topics of the day include The macro and business environments in Singapore and Malaysia, Key aspects of the business culture, E-commerce in Southeast Asia, Consumer behaviour and learning from competition.


Vietnam Workshop
Vietnam Workshop

As one of Southeast Asia’s fastest growing economies, Vietnam is dynamic and bursting with potential. This workshop provides insights into the challenges and opportunities that Vietnam presents for NZ businesses.

Topics of the day include Vietnam’s macro and business environments, and the cultural challenges and competitive dynamics involved in doing business in Vietnam. Recent developments in the market and their implications for NZ businesses are also discussed.

Indonesia Workshop
Indonesia Workshop

With a burgeoning population of over 267 million people and comprising more than 17,000 islands, Indonesia is a unique trade and investment destination for New Zealand companies.

This free, one-day interactive workshop covers:   

  • Indonesia’s unique position as a trade and investment destination for New Zealand companies 
  • Cultural and business challenges of engaging with the market 
  • The dynamics of compressed development in Indonesia and what this means for your business 
  • Learning from the competition 

Value for your business

  • Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
  • Extend your professional knowledge through the workshops delivered by market experts.
  • Network with other businesses participating in the programme.
  • Connect with the SEA CAPE (as alumni) and build further networks.

2021 Workshops


Wellington 'ASEAN' workshop - 12th February


Wellington 'Singapore & Malaysia' - 8th April


2020 Workshops


Wellington 'Indonesia' workshop - 25th November - Complete

Online ' ASEAN' workshop - 19th November - Complete

Auckland 'Indonesia' workshop - 17th November - Complete

Bay of Plenty 'Singapore & Malaysia' workshop - 5th November - Complete


Bay of Plenty 'Vietnam' workshop - 27th October - Complete

Hamilton 'Vietnam' workshop - 20th October - Complete


Christchurch 'Singapore & Malaysia' workshop - 30th September - Complete

Palmerston North 'Vietnam' workshop - 23rd September - Complete

Online 'ASEAN' workshop - 15th September - Complete


Online 'Singapore & Malaysia' workshop - 27th August - Complete

Christchurch 'ASEAN" workshop - 26th August - Complete

Wellington 'ASEAN' workshop - 20th August - Complete


Online 'ASEAN' workshop - 30th July - Complete


Online 'Vietnam' workshop - 18th June (Canterbury) - Complete

Online 'Vietnam' workshop - 17th June (Lower North Island) - Complete

Online 'Singapore & Malaysia' workshop - 10th June (Canterbury) - Complete


Online 'Singapore & Malaysia' workshop - 27th May (Lower North Island) - Complete

Online 'Singapore & Malaysia' workshop - 22nd May (Upper North Island) - Complete

Online 'Vietnam' workshop - 21st May (Upper North Island) - Complete


Auckland 'ASEAN' workshop - Complete

Hamilton 'Vietnam' workshop - Complete

Online 'Vietnam' workshop - Complete


2019 Workshops 


Auckland 'Vietnam' workshop - Complete

Hawke's Bay 'Vietnam' workshop - Complete

Wellington 'Vietnam' workshop  - Complete


Wellington 'ASEAN Innovation' workshop - Complete

Gisborne 'ASEAN' workshop - Complete

Hamilton 'ASEAN' workshop - Complete

Auckland 'ASEAN' workshop - Complete


Wellington workshop - Complete

Hamilton 'Vietnam' workshop - Complete

Palmerston North 'ASEAN' workshop - Complete

Rotorua 'ASEAN' workshop - Complete


Hamilton 'Tech' workshop - Complete

Auckland 'Tech' workshop - Complete


Tauranga workshop - Complete


Hamilton workshop - Complete


Auckland workshop - Complete


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