We've partnered with ExportNZ to roll out our Market Readiness Programme (MRP) to New Zealand businesses.
Market Readiness Programme modules
The MRP is made up of a suite of three modules, each of which gives you the opportunity to tap into expert knowledge provided by academics and industry professionals. You’ll also benefit from networking with other individuals and businesses participating in the programme.
There is no fee to participate in these full day workshops and refreshments are provided.
In this workshop, you will find out how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations.
You will have the chance to synthesise the insights of the day by formulating your own strategy for communicating value proposition. You will also have the opportunity to learn from others’ experiences in the market and how they identify local partnerships.
This interactive workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia. Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia.
The breakout sessions give participants the chance to share their experiences of the regions with other individuals and businesses.
Topics of the day include The macro and business environments in Singapore and Malaysia, Key aspects of the business culture, E-commerce in Southeast Asia, Consumer behaviour and learning from competition.
As one of Southeast Asia’s fastest growing economies, Vietnam is dynamic and bursting with potential. This workshop provides insights into the challenges and opportunities that Vietnam presents for NZ businesses.
Topics of the day include Vietnam’s macro and business environments, and the cultural challenges and competitive dynamics involved in doing business in Vietnam. Recent developments in the market and their implications for NZ businesses are also discussed.
Value for your business
- Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia.
- Extend your professional knowledge through the workshops delivered by market experts.
- Network with other businesses participating in the programme.
- Connect with the SEA CAPE (as alumni) and build further networks.
2020 Workshops
October
Bay of Plenty 'Vietnam' workshop - 27th October
Hamilton 'Vietnam' workshop - 20th October
Auckland 'Vietnam' workshop - 16th October
September
Christchurch 'Singapore & Malaysia' workshop - 30th September - Complete
Palmerston North 'Vietnam' workshop - 23rd September - Complete
Online 'ASEAN' workshop - 15th September - Complete
August
Online 'Singapore & Malaysia' workshop - 27th August - Complete
Christchurch 'ASEAN" workshop - 26th August - Complete
Wellington 'ASEAN' workshop - 20th August - Complete
July
Online 'ASEAN' workshop - 30th July - Complete
June
Online 'Vietnam' workshop - 18th June (Canterbury) - Complete
Online 'Vietnam' workshop - 17th June (Lower North Island) - Complete
Online 'Singapore & Malaysia' workshop - 10th June (Canterbury) - Complete
May
Online 'Singapore & Malaysia' workshop - 27th May (Lower North Island) - Complete
Online 'Singapore & Malaysia' workshop - 22nd May (Upper North Island) - Complete
Online 'Vietnam' workshop - 21st May (Upper North Island) - Complete
March
Auckland 'ASEAN' workshop - Complete
Hamilton 'Vietnam' workshop - Complete
Online 'Vietnam' workshop - Complete
2019 Workshops
November
Auckland 'Vietnam' workshop - Complete
Hawke's Bay 'Vietnam' workshop - Complete
Wellington 'Vietnam' workshop - Complete
October
Wellington 'ASEAN Innovation' workshop - Complete
Gisborne 'ASEAN' workshop - Complete
Hamilton 'ASEAN' workshop - Complete
Auckland 'ASEAN' workshop - Complete
August
Wellington workshop - Complete
Hamilton 'Vietnam' workshop - Complete
Palmerston North 'ASEAN' workshop - Complete
Rotorua 'ASEAN' workshop - Complete
July
Hamilton 'Tech' workshop - Complete
Auckland 'Tech' workshop - Complete
June
Tauranga workshop - Complete
April
Hamilton workshop - Complete
March
Auckland workshop - Complete
