Market Readiness Programme

In this workshop, you will find out how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. 

You will have the chance to synthesise the insights of the day by formulating your own strategy for communicating value proposition. You will also have the opportunity to learn from others’ experiences in the market and how they identify local partnerships.

This interactive workshop provides relevant insights for New Zealand businesses looking to engage with or already doing business in Singapore and Malaysia. Discover more about the exciting markets of Malaysia and Singapore and how they can serve as a hub for New Zealand businesses in Southeast Asia. 

The breakout sessions give participants the chance to share their experiences of the regions with other individuals and businesses.

Topics of the day include The macro and business environments in Singapore and Malaysia, Key aspects of the business culture, E-commerce in Southeast Asia, Consumer behaviour and learning from competition.

As one of Southeast Asia’s fastest growing economies, Vietnam is dynamic and bursting with potential. This workshop provides insights into the challenges and opportunities that Vietnam presents for NZ businesses.

Topics of the day include Vietnam’s macro and business environments, and the cultural challenges and competitive dynamics involved in doing business in Vietnam. Recent developments in the market and their implications for NZ businesses are also discussed.

With a burgeoning population of over 267 million people and comprising more than 17,000 islands, Indonesia is a unique trade and investment destination for New Zealand companies.

This free, one-day interactive workshop covers:   

• Indonesia’s unique position as a trade and investment destination for New Zealand companies 
• Cultural and business challenges of engaging with the market 
• The dynamics of compressed development in Indonesia and what this means for your business 
• Learning from the competition