We've partnered with ExportNZ to roll out our Market Readiness Programme (MRP) to New Zealand businesses.
The MRP is made up of a suite of three modules, each of which gives you the opportunity to tap into expert knowledge provided by academics and industry professionals. You’ll also benefit from networking with other individuals and businesses participating in the programme.
There is no fee to participate in these full day workshops and refreshments are provided.
In this workshop, you will find out how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations.
You will have the chance to synthesise the insights of the day by formulating your own strategy for communicating value proposition. You will also have the opportunity to learn from others’ experiences in the market and how they identify local partnerships.
This workshop opens with a discussion of key entrepreneurial innovation ecosystems in the SEA region, and how they can help you to build competitive advantage during market entry and development. One of the key challenges of competing in Southeast Asia is innovating and adapting without changing the identity of your key products and core services.
During the workshop, you’ll have a go at applying business model frameworks to your own business.
Entering any new market poses a risk to your intellectual property. Learn how you can use trademarks, patents and less formal mechanisms like trade secrets to protect your IP in Southeast Asia.
The day concludes with a look at two New Zealand companies that have been successful in the region – learn about how they’ve strategically used service innovation to enter SEA Markets.
As one of Southeast Asia’s fastest growing economies, Vietnam is dynamic and bursting with potential. This workshop provides insights into the challenges and opportunities that Vietnam presents for NZ businesses.
Topics of the day include Vietnam’s macro and business environments, and the cultural challenges and competitive dynamics involved in doing business in Vietnam. Recent developments in the market and their implications for NZ businesses are also discussed.
Value for your business
Register for our Auckland 'Vietnam' workshop - Complete
Register for our Hawke's Bay 'Vietnam' workshop - Complete
Register for our Wellington 'Vietnam' workshop - Complete
Register for our Wellington 'ASEAN Innovation' workshop - Complete
Register for our Gisborne 'ASEAN' workshop - Complete
Register for our Hamilton 'ASEAN' workshop - Complete
Register for our Auckland 'ASEAN' workshop - Complete
Register for our Wellington workshop - Complete
Register for our Hamilton 'Vietnam' workshop - Complete
Register for our Palmerston North 'ASEAN' workshop - Complete
Register for our Rotorua 'ASEAN' workshop - Complete
Register for our Hamilton 'Tech' workshop - Complete
Register for our Auckland 'Tech' workshop - Complete
Register for our Tauranga workshop - Complete
Register for our Hamilton workshop - Complete
Register for our Auckland workshop - Complete
We look forward to announcing new dates in 2020.