SEA CAPE and the Department of Tourism at the University of Otago, are developing a training programme to increase cultural awareness of small and medium tourism operators (SMEs) so that they can be better prepared to receive visitors from the South East Asia region.

New Zealand tourism is experiencing a significant growth in visitors from the Asia-Pacific. Cultural awareness and understanding is vital for the future development of our tourism industry, as celebrating and catering to cultural differences creates better experiences for visitors and better business for New Zealand’s growing tourism industry.






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